22
Sep
03

Dean, Driven by the Grass Roots (washingtonpost.com)

Dean, Driven by the Grass Roots (washingtonpost.com): “‘It’s just extraordinary,’ said Dick Morris, a political consultant who advised Bill Clinton. ‘It’s part of a new era — back to basics. Howard Dean is using the Internet in an entirely guerrilla marketing approach. By this process, he’s developed a massive grass-roots list. It’s active and participatory, and people feel engaged. . . . You’re brought in by friends and family. It’s bottom-up, and people love that; they feel empowered.'”

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